Marketing Analytics and Sales Program

IIM Kozhikode

1 Year | Live-Synchronous

About Marketing Analytics and Sales

About Course:

The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) program. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS program stands as a beacon of advanced learning in the realms of Marketing, Analytics, and Sales. The curriculum, crafted by distinguished faculty and industry leaders, offers an immersive experience that fuses theoretical knowledge with practical insights.
 
Choose to pursue the MAS programme to gain mastery in the following areas

  • > Marketing Mastery - Explore cutting-edge marketing strategies and understand the intricacies of marketing dynamics in an increasingly digital marketplace.
  • > Analytics Proficiency - Gain a command of data-driven decision-making with our comprehensive analytics module, empowering you with the tools to transform data into impactful business strategies.
  • > Sales Excellence - Elevate your sales acumen, mastering the nuances of modern sales techniques, relationship management, and persuasive negotiation.


Eligibility criteria: 

  1. Indian Participants:
    • Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
    • Diploma Holders (10+3): will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme.
  2. International Participants: Graduation or equivalent degree from any recognized University or Institution in their respective country.
  3. Overall Work Experience : 3 years in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position.

Programme Highlights

Curriculum

Learning Outcome

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Program Eligibility

Graduates or Diploma Holders AND overall work experience 3 years in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position
OR
Diploma Holders having a minimum of 10 Years of work experience in a supervisory role will be considered on a case-to-case basis
 

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Get an Marketing Analytics and Sales from IIM Kozhikode

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